Programme

Many exciting things will take place at the conference!
Before the conference

As something of a non-organized, informal and self-funded (~7-12€ for ferry tickets) preconference activity on Sunday afternoon the 16th of June, conference chairs Pia Polsa and Petteri Repo plan to invite macromarketers for a walk at the Suomenlinna Sea Fortress, which is a World Heritage site: https://www.suomenlinna.fi/en/

Some macromarketers are also thinking about a self-funded and non-organized day cruise to Tallinn in Estonia on Saturday the 15th of June,

Details on these will be communicated to conference attendants in May/June

Monday, 17 June 2024

The conference starts with pre-conference sessions and an opening reception at the Hanken School of Economics (Arkadiagatan 22).

UPDATE: As the conference has raised so much interest, some conference sessions may be held before the welcoming reception. We'll communicate about this when the conference program is being finalized - in the meantime it's a good idea to plan that one is in downtown Helsinki on Monday June 17 by noon.

Details will be updated later.

Tuesday, 18 June 2024

The programme of the first conference day consists of an opening session, keynotes, panels and parallel sessions at the Main Building of the University of Helsinki (Fabiansgatan 33 entrance).

The City of Helsinki invites Macromarketers to a reception at the Banquet Hall of the City Hall (Pohjoisesplanadi 11-13)

The Board of the Macromarketing Society meets after the city reception.

Details will be updated later.

Wednesday, 19 June 2024

The programme of the second conference day consists of keynotes, panels, parallel sessions at the Main Building of the University of Helsinki (Fabiansgatan 33 entrance) and the conference dinner.

The conference gala dinner is held at Restaurant Zetor, which describes itself as 'the flag-bearer of Finnish food and the happy Finnish spirit for over 30 years'. (Mannerheimintie 3-5)

Details will be updated later.

Thursday, 20 June 2024

The programme of the third conference day consists of keynotes, panels, parallel sessions and a closing session at the Main Building of the University of Helsinki (Fabiansgatan 33 entrance).

There are also plans to organize an official voluntary post-conference guided visit after the conference to Oodi, which is a public library and much more: https://oodihelsinki.fi/en (tbc)

Details will be updated later.