Macromarketing Conference 2024

NEWS (June 25): Wow, what a great conference! Thank you to everyone for making the 49th Macromarketing Conference the biggest to date and for the enjoyable atmosphere and interesting talks (here's a photo collage). See you next year in Rio de Janeiro!

NEWS (June 14): Conference participants were e-mailed the detailed programme and pre-proceedings on Wednesday. Welcome and see you soon! 

NEWS (June 10): Conference participants were informed last week about the general programme of the conference, and we expect a detailed programme with scheduled presentations to be communicated by the end of Wednesday 12.

NEWS (May 27): The conference's keynote speakers are announced at 'Keynote speakers'

NEWS (May 27): Late Registration is open until May 31 at 'Registration'. An astounding 142 have already registered, thank you!

NEWS (Mar 27): Conference registration is now open at 'Registration'

NEWS (Mar 20): Most review decisions have been communicated to authors. Please be in touch with respective track chairs if you are awaiting yours (track chair e-mails can be found in the Call for Papers).

NEWS (Mar 13): Preliminary conference fees are available at 'Registration'

NEWS (Feb 22): As there has been so much interest in the conference, some sessions may be held already on Monday the 17th before the welcoming reception, please see 'Programme'.

NEWS (Feb 20): Details on accommodation and transport have been added under 'Practical arrangements'

NEWS (Feb 15): There has been enormous interest in the conference and we thank for all submissions! Track chairs are in charge of the review process and will be contacted next week about practicalities. Corresponding authors are expected to be notified about reviewer decisions in mid-March.


What are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality?

Welcome to the 49th Macromarketing Conference, which is jointly hosted by the Hanken School of Economics and the University of Helsinki! The Macromarketing Society has a global outreach and we're proud to have scholars interested in examining the varied interactions among markets, marketing and society meet in Europe, Finland and Helsinki in June 17-20, 2024.

This site will keep you updated about the conference - please note that details are subject to change.


Important dates

  • Submission deadline: Jan 31, 2024 FEB 14, 2024 (Extended submission deadline)
  • Notification of reviewer decisions: Mar 15, 2024
  • Deadline for revised papers: April 15, 2024
  • Preconference session: June 17, 2024 (UPDATE: Possibly also first conference sessions before the welcoming reception
  • Welcoming reception: June 17, 2024
  • Conference: June 17 - 20th, 2024



  • Conference sessions take place at the Main Building of the University of Helsinki (Fabiansgatan 33 entrance)
  • The welcoming reception and pre-conference sessions take place at the Hanken School of Economics (Arkadiagatan 22)
  • All activities are conveniently located in downtown Helsinki.


Contacts to Co-Chairs

  • Pia Polsa, Associate professor, Hanken School of Economics
  • Petteri Repo, Research director, University of Helsinki


Macromarketing 101

  • Macromarketers are a diverse set of (mostly) academic researchers with a correspondingly diverse set of interests that include marketing systems, market development, social & ecological sustainability, quality-of-life assessment, public policy, ethics & CSR, marketing history, consumer culture, and critical marketing studies, among other areas. We believe in rigorous scholarship and analysis but we are not bound by particular methodological approaches due to the complexity of the phenomena we study.
  • The network picture on top of the page connects macromarketing thematics as co-occurrences of article keywords (Repo P 2023, Proceedings of the 2023 Macromarketing conference)
  • Visit for more insights into key interests and earlier conferences.