Macromarketing Conference 2024

UPDATE: The call for tracks is now open (DL16 Oct.):


What are the possibilities of ‘common good’ in contemporary society marked with increasing contradictions and growing inequality?

Welcome to the 49th Macromarketing Conference, which is jointly hosted by the Hanken School of Economics and the University of Helsinki! The Macromarketing Society has a global outreach and we're proud to have scholars interested in examining the varied interactions among markets, marketing and society meet in Europe, Finland and Helsinki in June 17-20, 2024.

This site will keep you updated about the conference - please note that details are subject to change.

Call for papers

The call for papers will be published in the fall of 2023. Please have a look at our preview on this page to become acquainted with macromarketing staples and ideas for additional sessions.

Important dates

  • The Call for Papers will be announced in the fall of 2023
  • Submission deadline: Jan 31, 2024
  • Notification of reviewer decisions: Mar 15, 2024
  • Deadline for revised papers: April 15, 2024
  • Preconference session: June 17, 2024
  • Opening reception: June 17, 2024
  • Conference: June 17 - 20th, 2023


  • Conference sessions take place at the Main Building of the University of Helsinki (Fabiansgatan 33 entrance)
  • Social events take place at the Hanken School of Economics (Arkadiagatan 22)
  • All activities are conveniently located in downtown Helsinki.


  • Pia Polsa, Associate professor, Hanken School of Economics
  • Petteri Repo, Research director, University of Helsinki

Macromarketing 101

  • Macromarketers are a diverse set of (mostly) academic researchers with a correspondingly diverse set of interests that include marketing systems, market development, social & ecological sustainability, quality-of-life assessment, public policy, ethics & CSR, marketing history, consumer culture, and critical marketing studies, among other areas. We believe in rigorous scholarship and analysis but we are not bound by particular methodological approaches due to the complexity of the phenomena we study.
  • The network picture on top connects macromarketing thematics as co-occurrences of article keywords (Repo P 2023, Proceedings of the 2023 Macromarketing conference)
  • Visit for more insights into key interests and earlier conferences.