The Call for Papers of the 49th Macromarketing Conference in Helsinki is now available at this link: https://www.macromarketing.org/assets/call-for-papers/2024-conference.pdf (pdf, 600KB). There is a wide range of interesting tracks and please see the call for their details.
Submission system: All submissions can be sent via the online form at this link: https://elomake.helsinki.fi/lomakkeet/125395/lomake.html Please note that the deadline for all submissions in 31 January, 2024.
For your convenience, here is the list of the 26 tracks and their chairs – we hope to you see you at the conference!
Pia Polsa & Petteri Repo
pia.polsa@hanken.fi, petteri.repo@helsinki.fi
Agribusiness and Food Marketing
- Claudia Dumitrescu, Renee Hughner
Degrowth & Marketing
- Lotte Levelt, Joya Kemper, Stefanie Beninger
Ethics, Equity and Social Justice
- Cathy McGouran, Ann-Marie Kennedy, Nicky Santos
Exploring Inclusive Marketing
- Ruby P. Lee, Tatiana Fajardo
Externalities
- Shoaib Padela
Future of The Circular Economy, New Markets and Marketing
- Katie Louise Leggett, Markku Anttonen, Minna Lammi
Gender and Intersectionality
- Cathy McGouran, Johnpaul Smith
Globalisation, (Neo)Colonialism, and Marketing
- Marcus Wilcox Hemais, Olga Kravets
Healthcare Marketing: Challenges and Opportunities for Macromarketers
- Mark Peterson, Jeff Wang
Historical Research in Marketing
- Francisco Conejo, Oksana Domina, Jayne Krisjanous, Terrence H. Witkowski
Imagining a Regenerative, Plenitudinous Economy
- Eric J Arnould, Anu Helkkula
Leveraging Artificial Intelligence in Macromarketing Research and the Quest for Data
- Alex Reppel, Petteri Repo
Levers of Change in Developing Circular Forest Bioeconomy
- Anne Toppinen, Angelina Korsunova-Tsaruk, Ritva Toivonen, Mirja Mikkilä
Macromarketing Measurements and Methods
- Francisco Conejo, Anthony Samuel, Ben Wooliscroft
Macromarketing Pedagogy
- Julie V. Stanton, Stanley J. Shapiro
Marketing systems, society and nature/biodiversity
- Outi Uusitalo, Maria Pecoraro, Miia Grénman
One Young World: Consumer Empowerment toward Sustainability
- Mahsa Ghaffari, Padmali Rodrig, Amy Yau
Psychoanalysis & Political Economy
- Alan Bradshaw, Joel Hietanen
Service Ecosystems for a Sustainable and Inclusive Future
- Kristina Heinonen, Larissa Becker, Stefan Burggraf, Johanna Gummerus
Social Conflict, Marketing and Well-Being
- Cliff Shultz, Andrés Barrios
Social Marketing Futures
- Josephine Previte, Christine Domegan, Ann-Marie Kennedy
Sustainability and Climate Change
- Sabrina Helm, Joya Kemper, Vicki Little
Sustainable Development Goals and Macromarketing
- Mahabubur Rahman
Transitioning to a circular economy for a better society
- Carmela Bosangit, Nicole Koenig-Lewis
The Use of Literature in Macromarketing
- Raymond Benton, Jr.
Quality of Life and Wellbeing
- Alexandra Ganglmair-Wooliscroft, Ahmet Ekici