The submission processes have ended and we thank all authors and track chairs for their efforts! Track chairs are in charge of the review process and will contact corresponding authors about review decisions in mid-March according to schedule.
The Call for Papers remains available at this link: https://www.macromarketing.org/assets/call-for-papers/2024-conference.pdf (pdf, 600KB) and the 26 tracks are listed below for your convenience,
Thank you for the enormous interest in the conference!
Pia Polsa & Petteri Repo
pia.polsa@hanken.fi, petteri.repo@helsinki.fi
Agribusiness and Food Marketing
- Claudia Dumitrescu, Renee Hughner
Degrowth & Marketing
- Lotte Levelt, Joya Kemper, Stefanie Beninger
Ethics, Equity and Social Justice
- Cathy McGouran, Ann-Marie Kennedy, Nicky Santos
Exploring Inclusive Marketing
- Ruby P. Lee, Tatiana Fajardo
Externalities
- Shoaib Padela
Future of The Circular Economy, New Markets and Marketing
- Katie Louise Leggett, Markku Anttonen, Minna Lammi
Gender and Intersectionality
- Cathy McGouran, Johnpaul Smith
Globalisation, (Neo)Colonialism, and Marketing
- Marcus Wilcox Hemais, Olga Kravets
Healthcare Marketing: Challenges and Opportunities for Macromarketers
- Mark Peterson, Jeff Wang
Historical Research in Marketing
- Francisco Conejo, Oksana Domina, Jayne Krisjanous, Terrence H. Witkowski
Imagining a Regenerative, Plenitudinous Economy
- Eric J Arnould, Anu Helkkula
Leveraging Artificial Intelligence in Macromarketing Research and the Quest for Data
- Alex Reppel, Petteri Repo
Levers of Change in Developing Circular Forest Bioeconomy
- Anne Toppinen, Angelina Korsunova-Tsaruk, Ritva Toivonen, Mirja Mikkilä
Macromarketing Measurements and Methods
- Francisco Conejo, Anthony Samuel, Ben Wooliscroft
Macromarketing Pedagogy
- Julie V. Stanton, Stanley J. Shapiro
Marketing systems, society and nature/biodiversity
- Outi Uusitalo, Maria Pecoraro, Miia Grénman
One Young World: Consumer Empowerment toward Sustainability
- Mahsa Ghaffari, Padmali Rodrig, Amy Yau
Psychoanalysis & Political Economy
- Alan Bradshaw, Joel Hietanen
Service Ecosystems for a Sustainable and Inclusive Future
- Kristina Heinonen, Larissa Becker, Stefan Burggraf, Johanna Gummerus
Social Conflict, Marketing and Well-Being
- Cliff Shultz, Andrés Barrios
Social Marketing Futures
- Josephine Previte, Christine Domegan, Ann-Marie Kennedy
Sustainability and Climate Change
- Sabrina Helm, Joya Kemper, Vicki Little
Sustainable Development Goals and Macromarketing
- Mahabubur Rahman
Transitioning to a circular economy for a better society
- Carmela Bosangit, Nicole Koenig-Lewis
The Use of Literature in Macromarketing
- Raymond Benton, Jr.
Quality of Life and Wellbeing
- Alexandra Ganglmair-Wooliscroft, Ahmet Ekici