Public diplomacy and nation branding are expanding fields at the intersection of policy, practice and research. The approaches and models for diplomacy and branding practices are getting more diverse, and so are the theoretical and methodological approaches to these phenomena as study objects.
Especially for small and medium sized states, public diplomacy has been seen as a way to gain influence and shape the international agenda beyond their limited hard power resources, whereas nation branding presents a way for smaller nations to create and maintain a distinct international image. Scandinavia, the Baltic area and Eastern Europe are thus excellent regions for discussing this phenomenon, as they include small nations, both with a long history, as well as newly founded countries in search of an international image.
The implementation of public diplomacy and branding strategies as well as the emergence of related research fields have not only created a variation in methods and approaches, but also different forms of tensions and conflicts on various level.
These tensions and conflicts in a Nordic, Baltic and East European perspective are the subject of a conference to be held at Södertörn University on 2-3 May 2019. Day 1 includes panel talks with practicioners, researchers and representants from media and culture about current conflicts and the future of public diplomacy and nation branding. These are followed by an academic workshop on Day 2 with invited researchers from the field.
More information and the programme at the Söderntörn University website:
Conference: Public Diplomacy in Conflict: Nordic, Baltic and East European Perspectives - Day 1
2 May 2019, Näringslivets hus, Stockholm
Workshop: Public Diplomacy in Conflict: Nordic, Baltic and East European Perspectives - day 2
May 2019, Södertörn University, Stockholm