Joe McVeigh is the web editor of Varieng's eSeries, Studies in Variation, Contacts and Change. He is researching "econolinguistics", or how linguistic data can be combined with marketing metadata in order to improve a product's sales figures. To investigate this topic, he is using a corpus of 33,000 email marketing subject lines, along with metadata about each subject line, such as its sales rate and send volume. Joe is also interested in the ways that scholars and linguists can approach superhero comics. He is compiling a corpus of comics in order to facilitate linguistic research into them.