Research

MRHUB is an interdisciplinary research group that studies, develops and evaluates technologies. We believe users, citizens and society deserve better systems. Our ultimate goal are friction-free, durable systems that deliver clear benefits and bring pareto-improvements (every one is better off in every way). Our research concentrates on the user, financial and productivity of digital technologies ranging from legacy sofware and online websites to the latest data, AI, remote, cloud and mobile applications. We study a wide range of industries and application types but have a keen interest in sales, marketing and education. We aim to study systems as they are being tested or used in the field with e.g. experiment-based, rapid prototyping, design science, survey and big data crunching methodologies and attempt to partake in their improvement based on our research results. We have developed a number of systems and applications ourselves for research purposes. 

The research focuses on concepts that utilize artificial intelligence, virtual reality, and other educational technologies in sales, customer service, marketing, and education.
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Sales research laboratory

The research group provides various concepts for sales research. Sales research laboratory at the heart of Helsinki makes it possible to implement controlled research setups including physiological measuring. Portable equipment make it possible to use multiple tools for implementing research in-situ at service provider's or customer's site. Further, different kinds of pop-up events can be organized for collecting data. The gropus provides possibilities to validate your own concepts or prototype services by using MRStudio - originally a university teaching platform created by the group - to test ideas rapidly. By generating and validating measurement tools, the research is focused on user experience, user value, and user engagement.

Service design principles for marketing and sales tools can be found here (only in Finnish): https://www.helsinki.fi/fi/tutkimusryhmat/mixed-reality-hub/teknologiateollisuus

 
Educational research

The group is experienced in the fields of technology and service innovation, management and strategy development research in various industries including machinery, natural resources, medicine and education to name a few. The group is also actively involved in developing educational technologies and new pedagogical concepts. The team aims at lowering the barrier to companies and education organizations for creating and testing new, digitally supported service concepts. The hub integrates information from application developers, customers, business managers, students and teachers to accelerate the business ecosystem development in the field of industrial training and teaching.

Check out the latest training and educational videos and research setups from our youtube channel: https://www.youtube.com/channel/UCaOI_fPYFYEmTUmDepcMRCQ/videos?view_as=subscriber