Holopainen, J. M., Mattila, O. P. A., Parvinen, P. M. T., Pöyry, E. I. & Tuunanen, T. 2019. Enabling Sociability When Using Virtual Reality Applications: A Design Science Research Approach. 2019 52nd Hawaii International Conference on System Sciences.
Mattila O., Tuunanen T., Holopainen J., Parvinen P. (2018) Scaling Consultative Selling with Virtual Reality: Design and Evaluation of Digitally Enhanced Services. In: Satzger G., Patrício L., Zaki M., Kühl N., Hottum P. (eds) Exploring Service Science. IESS 2018. Lecture Notes in Business Information Processing, vol 331. Springer, Cham
Holopainen, J. M., Mattila, O. P. A., Parvinen, P. M. T., Pöyry, E. I. Seppälä, K. 2018. Employing Mixed Reality Applications: CustomerPerspective. 2018 51st Hawaii International Conference on System Sciences.
Parvinen, P. M. T., Holopainen, J. M., Pöyry, E. I., Mattila, O. P. A. 2018. Gameful Service Experience with Mixed Reality Technology: A Design Science Approach. In review.
Parvinen, P. M. T., Pöyry, E. I., Mattila, O. P. A., Holopainen, J. M. 2018. Wow! Aha! – Improving Buyer-Seller Interactions with Mixed Reality Technology. In review.
Ahtinen, P. Holopainen, J. Mattila, O. Södervik, I. Pöyry, E. Parvinen, P. (2018) Learning affordances of Mixed Reality – An experiment evaluating retention and skills. Manuscript.
Pöyry, E. I., Holopainen, J. M., Mattila, O. P. A., Parvinen, P. M. T. 2018. Mixed Reality Technology and Customer Engagement. In review.
Mattila, O., Holopainen, J., Parvinen, P. 2017. Immersive Virtual Reality in nature-based service development - user experience research based on rapid prototyping. Presentation: IUFRO Division 5 Conference 2017 - Vancouver, British Columbia
Pöyry, E. Holopainen, J. Mattila, O. Parvinen, P. Wow that's so cool - The influence of using mixed reality applications in sales interactions (Manuscript)
Södervik, I. 2016. Understanding biological concepts at university – Investigating learning in medical and teacher education. Annaels Universitatis Turkuensis, 421
Pöyry, E. 2016 Customer Engagement Behaviors and Purchase Value. Aalto University publication series Doctoral Dissertations, 244/2016
Holopainen, J. 2016. Changing institutions and consumer-driven development of forest products and services. Dissertationes Forestales 223.
Mattila, O. 2015. Towards service-dominant thinking in the Finnish forestry service market. Dissertationes Forestales 198.
Sales outcome measures for increased customer value with MR sales tools (Roope Riihikoski)
Mixed Reality in teaching – Case University of Helsinki Mixed Reality Studio (Pilvi Ahtinen)
Developing the measures for organization learning in MR – multiple case study design (Jaana Rantala)
Learning experiments on Massive Open Online Courses and Mixed Reality – developing content and usability (Helena Lehtonen)
Data visualizations, sensory and service designs in Mixed Reality – optimizing the customer experience and engagement (Lian Lao)
Virtual Reality fair and sales applications improving the communication and customer learning (Juho Kuukka)
Digital forest services and customer segmentations (Kalle Ikonen)
New business models and technologies in the forest service market (Samuel Heinonen)
Timber trade and advisory services in Mixed Reality – service design approach (Riikka Vehviläinen)
Mixed Reality Advertisement Parameters – Effects on brand image, recognition and recall (Niko Paavola)
Case study on business model development among Mixed Reality SMEs – Effects on customer engagement, lead generation, and information flow (Niko Pöllänen)
Determining the critical tools and features for Mixed Reality Sales Kit through field experiments (Tomi Kyöstilä)
Digital service design in tourism in the museum context (Miina Kalso)
Explaining and understanding complex systems in virtual reality (Karishma Munilal)
Perceived restorativeness of an immersive virtual reality (Arto Korhonen)
An experimental study of forestry education: Expertise and credibility in a Mixed Reality application (Katri Rusanen)