MOBICON

We live in an era of unprecedented anthropogenic Global Change, facing the realities of both the climate emergency and the biodiversity crisis. The impacts of these crises are likely to become gradually more visible in everyday lives, including how people use protected and greens spaces. In MOBICON, we aim to understand these changes to visits and interaction with nature. We will explore both the physical visits and their digital representations through the lens provided by Mobile Big Data sources, including social media, mobile phone records, sports applications and internet content. The acquired knowledge will help to understand the implications of the observed and projected changes for biodiversity conservation.

News
Project aims and details

Understanding the trajectories of change in use of green areas is vital for proactive and successful conservation decisions of the future, in all parts of the world. When successful, the project will lead the way scientifically for applying big data analysis to understand nature visitations and changes therein. It will also support practical biodiversity conservation management decisions so that they may be made proactively instead of reactively. To achieve these goals, we apply a mixture of qualitative and quantitative methods – for example, surveys, stakeholder engagement workshops, computer vision and natural language processing, and spatial analysis.

 

This project is funded by the Kone foundation for four years (2022–2026) and has gained additional funding from the Nordernskiöld samfundet.

Publications
  • Leppämäki, T., Heikinheimo, V., Eklund, J., Hausmann, A., & Toivonen, T. (2025). The rise and fall of the social media platform Flickr: Implications for nature recreation research. Journal of Outdoor Recreation and Tourism, 50, 100880. https://doi.org/10.1016/j.jort.2025.100880
  • Kangasmaa, M. O. (2025). Activity tracking data for protected area visitor monitoring: A case study of mountain biking using Strava Metro [Master's thesis, University of Helsinki]. http://hdl.handle.net/10138/593079
  • Leppämäki, T., Toivonen, T., & Hiippala, T. (2024). Geographical and linguistic perspectives on developing geoparsers with generic resources. International Journal of Geographical Information Science, 38(10), 2039–2060. https://doi.org/10.1080/13658816.2024.2369539
  • Hästbacka, M., Brias Guinart, A., Eklund, J., González Hernández, M. M., Leppämäki, T., Morales González, S. C., Pulido Hernández, M., Ramirez Cabrera, A. S., Santana Suárez, A., & Toivonen, T. (2024). Changes in nature-based tourism and outdoor recreation in the Canary Island: Observations, information needs and ways forward. Helsinki: Digital Geography Lab, University of Helsinki. https://doi.org/10.31885/2024.062702 Report available also in Spanish: https://doi.org/10.31885/2024.062701
  • Toivonen, T., Brias Guinart, A., Eklund, J., Hästbacka, M., Leppämäki, T. & Torkko, J. (2023). Potential of mobile big data for visitor monitoring: Report of the MOBICON workshop held in Helsinki 28.9.2023. Helsinki: Digital Geography Lab, University of Helsinki. https://doi.org/10.31885/2024.030501 Report available also in Finnish: https://doi.org/10.31885/2024.030502