GMMP in Finland

The Global Media Monitoring Project, GMMP is unique as a global research project but also as a multi-stakeholder effort. While the composition of the teams working for each round of research, and each country, may be different, the core philosophy is that research is an inclusive activity, a form of activism in and of itself. The researchers comprise women’s rights groups large and small, other civil society organizations, universities, and other researchers, as well as individual journalists and various journalism associations.

Every five years since 1995, GMMP research has monitored selected indicators of gender in news media, studying women’s presence in relation to men, gender bias, and stereotyping in news media content. The fifth piece of research in the series was conducted in 2015 by hundreds of volunteers in 114 countries around the world.

Global Media Monitoring Project Finland is the national project of the global research and advocacy effort GMMP. The Swedish School of Social Science at the University of Helsinki has been involved in the project since 1995 and hosted it since 2000.

One of the core findings, in a nutshell, is that the disparity in gender representation is a universal phenomenon and that not that much has changed over the years or, indeed, decades.

In Finland, the Ministry of Social Affairs and Health has supported the project for two research rounds, in 2015 and 2020. GMMP has also been used in the creation of a toolkit for media professionals (the Screening Gender project of the Finnish Broadcasting Company, Yle, together with four other Northern European broadcasters in 1995).

GMMP Finland 2020 results

Global Media Monitoring Project Finland 2020 National report (PDF)

Press releases:
Kolmasosa uutisissa näkyvistä ja kuuluvista henkilöistä on naisia (Finnish)
En tredjedel av personerna som syns, hörs och omtalas i nyheterna i Finland är kvinnor (Swedish)

Earlier reports

Welcome to explore the research in Finland, the Nordic countries, and internationally, and use the resources for further research, advocacy and education. Below you can find several reports about Finland and one Nordic comparison:

* GMMP2015 Finland

* GMMP2015 Nordic Comparisons by NORDICOM

* GMMP1995 – report in the Screening Gender project of the Finnish Broadcasting Company

All reports are published on