The theoretical-methodological approach of Ethnography of Communication is a particular way to study culture, communication and interaction. It lives in and nourishes multiple languages and countries and pulls on different academic communities. The conference has a two-fold structure: (1) Invited workshops and paper presentations will explore the ways in which Ethnography of Communication relates in particular with language ideology, folklore studies, and media ethnography, and (2) competitively selected individual papers and panels will present recent research and other works on the Ethnography of Communication. Professor Emeritus Robert Craig (University of Colorado, Boulder) will present the keynote.