Academic research creating value for marketing management, food industry, retail business, and consumers
Our research group in marketing focuses on developing food marketing and business in dynamic and digital environments. Research in marketing brings understanding of consumers, market places, future trends, and industries. This is needed for the supply to better meet the demand, and for building strong customer relationships. Today's businesses face many competitive, environmental and societal challenges, which ask for managing own actions to stand out in successful and sustainable ways. We want to prove that marketing matters.