Research and education in marketing is carried out at the Department of Economics and Management at the University of Helsinki. Marketing staff participates education at bachelor and master levels at Viikki campus.
Professor of Marketing and the leader of the group Value Creation in Marketing
Digital marketing (B2B, B2C)
Social media
Mobile commerce, mobile marketing,
business relationships and networks
Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)
University lecturer in marketing management
Specialties:
color associations and packaging, luxury brands, food tourism, customer experience, servicescape
University lecturer in food marketing
Consumer research
Specialties:
Media consumption, consumer identity, second hand consumption, word-of-mouth communications, consumer decision-making in a retail context
Doctoral student
Doctoral student
Adjunct professor
Teemu Kokko, Adjunct professor
Doctoral student
Tommi Laukkanen, Adjunct Professor
Petri Ollila, Emeritus lector, Adjunct professor
Doctoral student
Adhiguru Poovaragavalu PhD, Doctoral student in Forestmaps EU project
Essi Pöyry, Adjunct Professor
Doctoral student
Teck Ming (Terence) Tan, Adjunct Professor
Sammy Toyoki, Adjunct Professor
Tero Vuorinen, Adjunct professor