Get to know our experts in digital marketing, consumer behaviour, and food marketing.

Research and education in marketing is carried out at the Department of Economics and Management at the University of Helsinki. Marketing staff participates education at bachelor and master levels at Viikki campus.

Jari Salo

Professor of Marketing and the leader of the group Value Creation in Marketing

Digital marketing (B2B, B2C)
Social media
Mobile commerce, mobile marketing,
business relationships and networks

Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)


Hannele Kauppinen-Räisänen

University lecturer in marketing management


color associations and packaging, luxury brands, food tourism, customer experience, servicescape


Jenniina Sihvonen

University lecturer in food marketing

Consumer research


Media consumption, consumer identity, second hand consumption, word-of-mouth communications, consumer decision-making in a retail context


Kaisar Afaque

Doctoral student

Kaisa Jylkäs

Doctoral student

Sami Kajalo

Adjunct professor

Teemu Kokko

Teemu Kokko, Adjunct professor

Ghazale Kordi

Doctoral student

Tommi Laukkanen

Tommi Laukkanen, Adjunct Professor


Petri Ollila

Petri Ollila, Emeritus lector, Adjunct professor

Markus Pastila

Doctoral student

Adhiguru Poovaragavalu

Adhiguru Poovaragavalu PhD, Doctoral student in Forestmaps EU project

Essi Pöyry

Essi Pöyry, Adjunct Professor

Le Sze

Doctoral student

Teck Ming (Terence) Tan

Teck Ming (Terence) Tan, Adjunct Professor

Sammy Toyoki

Sammy Toyoki, Adjunct Professor

Tero Vuorinen

Tero Vuorinen, Adjunct professor