Research and education in marketing is carried out at the Department of Economics and Management at the University of Helsinki. Marketing staff participates education at bachelor and master levels at Viikki campus.
Digital marketing (B2B, B2C)
Mobile commerce, mobile marketing,
business relationships and networks
Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)
Media consumption, consumer identity, second hand consumption, word-of-mouth communications, consumer decision-making in a retail context
Emeritus lector, Adjunct professor