Get to know our experts in digital marketing, consumer behaviour, and food marketing.

Research and education in marketing is carried out at the Department of Economics and Management at the University of Helsinki. Marketing staff participates education at bachelor and master levels at Viikki campus.

Jari Salo

Digital marketing (B2B, B2C)
Social media
Mobile commerce, mobile marketing,
business relationships and networks

Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)


Jenniina Sihvonen

Consumer research


Media consumption, consumer identity, second hand consumption, word-of-mouth communications, consumer decision-making in a retail context


Kaisa Jylkäs

Doctoral student

Sami Kajalo

Adjunct professor

Przemyslaw Kepcynski

Doctoral student

Teemu Kokko

Adjunct professor

Tommi Laukkanen

Adjunct Professor

Petri Ollila

Emeritus lector, Adjunct professor

Essi Pöyry

Essi Pöyry, Adjunct Professor

Teck Ming (Terence) Tan

Teck Ming (Terence) Tan, Adjunct Professor

Sammy Toyoki

Sammy Toyoki, Adjunct Professor

Tero Vuorinen

Adjunct professor

Chia-Fang Wu

Doctoral student