People

Digital marketing (B2B, B2C)
Social media
Mobile commerce, mobile marketing,
business relationships and networks

Specialties: - Consultant & researcher in digital marketing. Especially digitization of relationships both B2C and B2B
- Also doing mobile commerce (including mobile marketing and advertising)

 

Consumer research

Specialties:

Media consumption, consumer identity, second hand consumption, word-of-mouth communications, consumer decision-making in a retail context

 

Doctoral student

Doctoral student

Doctoral student

Adjunct professor

Adjunct professor

Adjunct Professor

Emeritus lector, Adjunct professor

Adjunct professor