Call for papers

Finnish Academy of Marketing annual conference
5-7 June 2024, Helsinki, Finland

Academy welcomes submissions from all sub-fields of marketing including

advertising
branding
consumer culture theory
consumer research
consumer studies
digital marketing
ethical marketing
industrial marketing
international marketing
non-profit marketing
philosophical and theoretical aspects of marketing
pricing
sales
services marketing
sustainable marketing
technology based marketing
and all other schools of thought within marketing.

Finnish Academy of Marketing appreciates all aspects of diversity within marketing discipline i.e. research can be interdisciplinary, multidisciplinary and can be carried as historical research and both qualitative and/or quantitative. Different types of theories and conceptual analysis in addition varied industrial contexts are appreciated. We provide timely review of the research proposals and abstracts (2-4 pages) and for full manuscripts (up to 20 pages) with APA reference style.

Finnish Academy of Marketing provides a conference proceedings publication opportunity to accepted papers. Oral presentations are each allocated 20 minutes out of which 15 minutes for presentation and 5 minutes for comments and general discussion. Submission deadline 15th April, 2024.