Finnish Academy of Marketing organizes from June 5th to 7th 2024 their third annual conference for academics and practitioners interested in state-of-the-art research in the field of marketing.
Theme of the conference is “Envisioning the Future of Marketing Science and Practice”. Marketing science is being changed by data-driven and predictive marketing practices where artificial intelligence, ML and other digital technologies such as service robots and sensors which are infused to marketing. Future of marketing science and practice is not only altered by these digital technologies such as marketing automation and AR-VR but many of the traditional marketing issues e.g. branding and pricing remain same. Academy welcomes submissions from all sub-fields of marketing.