Finnish Academy of Marketing organizes first annual conference for academics and practitioners interested in state of the art research in the field of marketing. Theme of the conference is “Future of Marketing Science and Practice”. Marketing science is being changed by data-driven marketing practices where artificial intelligence and other digital technologies such as service robots are infused to marketing. Future of marketing science and practice is not only altered by digital technologies many of the traditional marketing issues remain same. As an example pricing is still pricing even though prices can be changed dynamically with artificial intelligence and machine learning. Academy welcomes submissions from all sub-fields of marketing.