Social Media for Conservation Science

Social media data, such as geotagged photos published on the photo-sharing application Flickr or short messages posted on the microblogging service Twitter contain rich information about human activities, preferences and observations across the globe.

Heikinheimo, V., Järv, O., Tenkanen, H., Hiippala, T. & Toivonen, T. Detecting country of residence from social media data: a comparison of methods. International Journal of Geographical Information Science 1–22 (2022)


Olafsson, A. S., Purves, R. S., Wartmann, F. M., -Martin, M. G., Fagerholm, N., Torralba, M., Albert, C., Verbrugge, L. N. H., Heikinheimo, V., Plieninger, T., Bieling, C., Kaaronen, R., Hartmann, M., & Raymond, C. M. (2022). Comparing landscape value patterns between participatory mapping and geolocated social media content across Europe. Landscape and Urban Planning, 226, Artikkeli 104511.


Väisänen, T. L. A., Heikinheimo, V. V., Hiippala, T., & Toivonen, T. (2021). Exploring human–nature interactions in national parks with social media photographs and computer vision. Conservation Biology, 35(2), 424-436.


Hausmann, A., Toivonen, T., Fink, C., Heikinheimo, V., Kulkarni, R., Tenkanen, H., & Di Minin, E. (2020). Understanding sentiment of national park visitors from social media data. People and Nature, 2(3), 750–760.


Heikinheimo, V., Tenkanen, H., Bergroth, C., Järv, O., Hiippala, T., & Toivonen, T. (2020). Understanding the use of urban green spaces from user-generated geographic information. Landscape and Urban Planning, 201, [103845].


Toivonen, T., Heikinheimo, V., Fink, C., Hausmann, A., Hiippala, T., Järv, O., Tenkanen, H., Di Minin, E. (2019). Social media data for conservation science: a methodological overview. Biological Conservation, 233, 298–315.


Hausmann, A., Toivonen, T., Fink, C., Heikinheimo, V., Tenkanen, H., Butchart, S., Brooks, T. & Di Minin, E. (2019). Assessing global popularity and threats to Important Bird and Biodiversity Areas using social media data. Science of the Total Environment, , vol. 683, pp. 617-623.


Hausmann, A., Toivonen, T., Slotow, R., Tenkanen, H., Moilanen, A., Heikinheimo, V., & Di Minin, E. (2018). Social Media Data Can Be Used to Understand Tourists’ Preferences for Nature-Based Experiences in Protected Areas. Conservation Letters.


Tenkanen, H., Di Minin, E., Heikinheimo, V., Hausmann, A., Herbst, M., Kajala, L., & Toivonen, T. (2017). Instagram, Flickr, or Twitter: Assessing the usability of social media data for visitor monitoring in protected areas. Scientific Reports, 7(1), 17615.


Hausmann, A., Toivonen, T., Heikinheimo, V., Tenkanen, H., Slotow, R., & Di Minin, E. (2017). Social media reveal that charismatic species are not the main attractor of ecotourists to sub-Saharan protected areas. Scientific Reports, 7(1).


Heikinheimo, V., Di Minin, E., Tenkanen, H., Hausmann, A., Erkkonen, J., & Toivonen, T. (2017). User-Generated Geographic Information for Visitor Monitoring in a National Park: A Comparison of Social Media Data and Visitor Survey. ISPRS International Journal of Geo-Information, 6(3).


Di Minin, E., Tenkanen, H., & Toivonen, T. (2015). Prospects and challenges for social media data in conservation science. Frontiers in Environmental Science, 3, 63.