Authority of the Media and Trust of the Audience

Emotions at Stake: Authority of the Media and Trust of the Audience is a research project to depict and assess how the Finnish audience views legacy and social media. It builds on two surveys conducted a decade ago by replicating key questions, elaborating on new issues, and deepening the analysis with qualitative focus group discussions. The project enables comparative outlooks of these timely and much-debated themes, authority, and trust in media, both over time and internationally. The project also entails an additional educational component (2020-2022): A research collaboration with students to study young people's experiences of trust in media. The project is a multi-disciplinary collaboration between the Media and communication studies and Political science at the Faculty of Social Sciences, and it is lead by Dr. Janne Matikainen, Docent, The project is funded by the Helsingin Sanomat Foundation.

Project highlights