A new paper titled Baltic herring for food: Shades of grey in how backcasting recommendations work across exploratory scenarios has been published in the journal Technological Forecasting & Social Change.
In this paper ,Sarkki and Pihlajamäki have proposed advancements to scenario literature by theorizing the question how normative recommendations work across exploratory scenarios using Baltic herring as an empirical case. The results point to the need to simultaneously analyse multiple exploratory scenarios; set of normative recommendations instead of single recommendation; implications of multiple drivers on single recommendations; implications of recommendations for multiple stakeholders; and synergies and trade-offs between recommendations
Read the full paper here.
Sarkki, S., & Pihlajamäki, M. (2018). Baltic herring for food: Shades of grey in how backcasting recommendations work across exploratory scenarios. Technological Forecasting and Social Change.