All times are Helsinki time GMT+2. Links to sessions will be sent to registered delegat.s during the week before the conference. An abstract book will also be sent to delegates, including technical support instructions, and instructions for presenting authors.

Wednesday 10th March

10.30–10.45 Welcome (Coordinator of RN7 and Dean of Faculty)
10-45–12.00 Keynote: Jukka Gronow, University of Helsinki

Chair: Anna-Mari Almila


The individuality of mass culture

Industrially produced mass culture, presumably shared by the great majority of the population, has the reputation of being uniform and monotonous, levelling out all genuine cultural distinctions of excellence, leaving hardly any room for originality and creativity, and obscuring real class differences of wealth and power. Pierre Bourdieu’s analysis of the habitus and taste preferences of the dominated or working class is not of much help in understanding modern popular culture either. The taste preferences of the members of ‘his’ working class are dictated by pure functional, natural needs, guided by sensual pleasures, as if they were down-to-earth creatures beyond human culture. In stark contrast to this conception, other theorists of popular culture emphasize the increasing individuality of mass culture, due to individual lifestyles of sub-cultures, neo-tribes or social worlds – you name it! These are said to be made possible by the increasing opulence and leisure time of the working masses, followed by the continuous product differentiation and marketing of consumer goods and services satisfying the demand for individuality.

In discussing the relation between the general and the particular in the modern culture, less attention is usually paid to the important role of the social formation of fashion, operative in most, if not all, consumer goods markets. In fashion, one, almost compulsively, promotes one’s individuality by imitating others, one’s originality by doing what others do. Fashion has no permanent, external, point of reference. On the contrary, its eternal change guarantees its stability. As Georg Simmel knew, it is a phenomenon of modernity par excellence. By using, among others, David Gartman’s studies of the historical development of the American automotive markets and my own studies of the history of the Soviet fashion industry and design as examples, I shall problematize the transformative nature of fashion and its role in the modernity, as well as the forces promoting individuality, and their limits in the modern society.

12.00–12.30 Break

12.30–14.00 1st parallel session

Panel 1: Wine
Chair: Simon Stewart

Old/New/New-New/Ancient: On the Contemporary Complexification of Wine’s Social Geographies
David Inglis

Wine on paper: a study on wine distribution catalogs in Italy
Mario de Benedittis

The globalisation of wine in Hong Kong and Finland: consumption practices, social change and tast
Hang Kei Ho

Panel 2: Mapping and boundaries
Chair: Predrag Cvetičanin

Are there cultural Boundaries between Finnish Swedes and Titular Finns? An Imitation Game Inquiry
Otto Segersven

Between global and local: Cultural map of Croatian urban youth
Željka Tonković, Krešimir Krolo, Sven Marcelić

Value Orientations of Croatian Youth as a Predictor in Taste of Television Genres
Krešimir Krolo, Sven Marcelić, Željka Tonković

Panel 3: Heritage and memory
Chair: Anna Lisa Tota

Culture as ‘bridge and door’: the case of intangible cultural heritage
Rita Ribeiro

Assemblage of Memory. On the Structure and Process of Collective Memory
Katarzyna Niziołek

National Allegories in Transhistorical and Transcultural Contexts: Exodus (1400 B.C.), The Red Detachment of Women (1962), and Forrest Gump (1994)
Huang Zhuojun

14.00–14.45 Lunch break

14.45–16.15 2nd parallel session

Panel 1: Art and aesthetics
Chair: Simon Ridley

What about gastronomy? The artifying process and its limitations
Roberta Shapiro

Crafting “authentic” places and experiences: Aestheticization of taste and cultural legitimacy in craft beer culture
Süheyla Schroeder

High art to the masses: the roles and meanings of art merchandise in the contemporary art market
Svetlana Kharchenkova

Panel 2: Cosmopolitanism and EU
Chair: David Inglis

Cosmopolitan Selves: On the uses and abuses of the “citizen of the world” self-presentation
Peter Holley

Banal cosmopolitanism? What values have to do with cultural practices and taste
Sven Marcelić, Željka Tonković, Krešimir Krolo

What does it mean to support or oppose the EU? A qualitative exploration of Dutch citizens’ perceptions and evaluations of the European Union
Elske van den Hoogen, Willem de Koster & Jeroen van der Waal

Panel 3: Education and instruction
Chair: Mark Jacobs

The professional pop musician: how Dutch pop academies prepare their students for a career in music
Rick Everts, Pauwke Berkers, Erik Hitters

Bridging Nodes: Arts Instruction, Parental Education, and Omnivorous Consumption
Thomas Calkins

16.15–16.45 Break

16.45–18.00 RN07 business meeting

Thursday 11th March

09.45–11.15 3rd parallel session

Panel 1: Gender
Chair: Anna-Mari Almila

Gender and Modernity: Cultural Consumption of Men and Women in Croatia
Mirko Petrić, Inga Tomić-Koludrović, Filip Užarević

Gender and the representation of visual artists abroad: the case of the Netherlands
Michaël Berghman, Pauwke Berkers, Ton Bevers

Vicarious Masculinity: Travel Writers in Disguise
EmmaLucy Cole

Panel 2: Migration, religion, ethnicity
Chair: Carmen Leccardi

Migration in the Media: The Development of the Research Field “Media and Migration” in Slovenia
Rok Smrdelj

Civic Engagement as Religious Duty among American Muslims in Los Angeles
Valentina Cantori

Cultural Repertoires on Ethno-Cultural Diversity among Primary School Children
Imane Kostet

Panel 3: Consumption and location

Chair: Lisa Gaupp

“It’s just so Roskilde”. Festival, risk and youth culture
Annette Michelsen la Cour

Consumer Culture of Moscow Hookah Bars’ Visitors
Maksim Novokreshchenov, Kseniya Shepetina

Sounds from the Street: Urban Inequality and Record Store Foundings, Milwaukee 1970-2010
Thomas Calkins

11.15–11.45 Break

11.45–13.00 Keynote: Esperança Bielsa, Universitat Autònoma de Barcelona

Chair: David Inglis


Translation and cultural sociology

My presentation will develop a view of the central place of translation in a conception of encompassing culture conceived as a whole way of life. It will argue that a recognition of this centrality can have profound consequences for cultural sociology, driving it in the direction of what I call a translational sociology. The presentation is divided into three parts. In the first part, I seek to establish a broad view of what translation entails and of its ubiquitous place as a process that is internal to culture approached as meaning-making activity. The second part identifies the importance of translation in a post-monolingual world where the monolingual designs of nation states are becoming increasingly challenged by widespread processes of cultural globalization. Translation contributes to question the monolingual vision that is often associated with methodological nationalism, but it also serves to avoid the opposite tendency of a methodological globalism which assumes that the substantial overcoming of physical distance implies the overcoming of cultural distance and the production of global uniformity. The last part of my presentation specifies the need for a material approach to translation as a process of linguistic transformation that is necessarily embodied in words. This is an issue that needs to be insisted upon in the context of a cultural sociology where meaning-making processes occupy a central place, but the linguistic materials that make such meanings possible have still not received the attention they deserve.

13.00–13.45 Lunch break

13.45–15.15 4th parallel session

Panel 1: Fashion
Chair: Joost van Loon

Testing trickle down: The hierarchical and transnational diffusion of cultural elements in fashion photography
Luuc Brans, Giselinde Kuipers

Fashion systems and global fashion research: from divisions to connections
Anna-Mari Almila

Femvertising and the Failed Promise of Empowering: Victoria’s Secret Goes to China and the Commercialised Sexiness Market
Xintong Jia

Panel 2: Taste, arts, creative labour
Chair: Dominik Zelinsky

Performed Boudaries in Co-Working Spaces: Interaction Rituals as Facilitators of Knowledge Exchange in Creative Work
Yosha Wijngaarden

Using Virtual Reality to study class-based dispositions to architecture and aesthetics
Dennis Mathysen & Ignace Glorieux

Objective culture and the analysis of evaluative judgements
Simon Stewart

Panel 3: Neighbourhoods and borders
Chair: Predrag Cvetičanin

Biographies of people and neighbourhoods: overlapping and splitting
Varvara Kobyshcha, Alisa Maximova

Borders made of time: how firms understand changes in time culture patterns
Emília Rodrigues Araújo, Luísa Ribeiro, Pedro Videira

Memory construction for a local community: from within and from outside
Varvara Kobyshcha Alisa Maximova

15.15–15.45 Break

15.45–17.15 5th parallel session

Panel 1: Geographies
Chair: Otto Segersven

In the Beginning There Were Interests: Revisiting Albion Woodbury Small’s General Sociology to Analysing Imagined Geographies
Joost van Loon

Computational parasitism: towards a new framework for the study of post-geographical intermediation
Danai Tselenti

From deconstructing divisive Eurocentrism to reconstructing sociological key concepts: Meanings of inequality across geographic borders
Bettina Mahlert

Panel 2: Power and money
Chair: Rita Ribeiro

‘They don’t know what it’s like to be at the bottom’: Exploring the role of perceived cultural distance in less-educated citizens’ discontent with politicians
Kjell Noordzij, Willem de Koster, Jeroen van der Waal

Across the Ocean, across the Ages: Sex, Power, and Money as Fungible Media of Scandalous Exchange
Mark D. Jacobs

The transformations of money and its importance for economic action and individual subjectivities
Matilde Massó Lago, Rebeca Noya, Nazaret Abalde

17.15–17.30 Break

17.30–18.45 Culture guest: Hamy Ramezan, film director

Friday 12th March

11.45–13.00 Keynote: Predrag Cvetičanin, University of Niš

Chair: Simon Stewart


Classes and Culture Wars in Serbia

In the first part of my talk, I will present a model to analyse the class structure of hybrid post-socialist societies in South-East Europe (SEE), using the case of Serbia. These societies' hybridity results from their bearing clear marks of their socialist past and, on the other hand, from having been exposed to an intensive neoliberal transformation over the last thirty years. In hybrid societies, social inequalities are generated by several mechanisms of similar strength, exploitative market mechanisms and different types of social closure mechanisms based on: (1) political party membership; (2) social networks based on kinship, common geographic origin, and informal interest groups; (3) ethnicity, religion, and gender; and (4) credentials and membership in professional associations. Therefore, to analyse class divisions in such societies, a novel approach is needed.

In this new model for analysing class structure, collective symbolic cleavages also play an important part. They can lead to culture wars – struggles to achieve and maintain the power to define reality (Hunter, 1991). This notion of culture wars is close to the other conceptions of symbolic struggles in society – the concept of hegemony (Gramsci, 1948-1951) or classification struggles (Bourdieu, 1979). Cultural wars in Serbia are waged on three main symbolic battlefields: 1) between the members of the “patriotic” block on the one hand, and the “cosmopolitans” on the other, i.e. between proponents of local and global culture; 2) symbolic struggles along “the orientalist line” – between what is perceived the “European” North and “Oriental” South of the country and 3) between those who belong to scientifically minded Enlightenment pole and those at the Anti-Enlightenment pole (anti-vaxxers, flat-earthers, anti-evolutionists, religious fundamentalists…). Presentation of these symbolic struggles in Serbia will comprise the second part of my talk.

In the concluding part, I will argue that sociology cannot be "de-territorialised" in the same way economic science is (or tries to be), precisely because symbolic realm and symbolic divisions play such an important role in the social fabric and in attempts to understand society. However, what can be done is to "unpack" the naturalised and seemingly well-known meanings of "territorial" symbolic divisions.

13.00–13.45 Lunch break

13.45–15.15 6th parallel session

Panel 1: Repertoires and institutions
Chair: Anna-Mari Almila

Towards a sociology of awkwardness
Yosha Wijngaarden / Pauwke Berkers

Is Europe a stranger to itself?
Dagmara Beitnere-Le Galla

Childcare Deinstitutionalization, Development, and World Culture
Olga Ulybina

Panel 2: Class and subaltern
Chair: Joost van Loon

Agency and imagined futures of the Russian working-class youth
Ekaterina Pavlenko

No escape from reality: Mapping Finnish “deep stories” of cultural non-participation
Riie Heikkilä

Beyond East/West and South/North: Global Extremism and a New Low Culture
Simon Ridley

Panel 3: Music
Chair: Lisa Gaupp

Reconstructing music concerts online: How highbrow, pop and folk audiences virtually build context
Femke Vandenberg

The Local, the National, and the International in Popular Music Memorialisation in Ekaterinburg, Russia
Alisa Maximova

Precarious sounds and flavours and the ethics of care in music and cuisine
Isabelle Darmon

15.15–15.45 Break

15.45–17.30 Special sessions

Panel 1: FestiVersities: European Music Festivals, Cultural Diversity and Resilience in Times of Crisis

Uncertain Festival Futures: How Do Festivals Organizers Navigate ‘Loss’
Britt Swartjes and Pauwke Berkers

Making Space: Investigating the Diversity Conundrum for British Music Festivals
Magda Mogilnicka and Jo Haynes

Hybrid Festivals: Challenges Facing Cracow’s Festival Scene in Times of Pandemic
Karolina Golemo and Marta Kupis

Repairing Music Festivals: Compressed Cultural Trauma, Rematerialisations, and Responses to Cultural Loss
Ian Woodward and Signe Banke

Assemblages of Grief and Renewal: Body & Soul’s “Éiru’s Threshold” in the era of Covid19.
Aileen Dillane and Sarah Raine

Panel 2: Sociological Perspectives on Managing Culture within a Global Context

Agency and the Arts – Individualistic and Collectivistic Approaches to Socio-Cultural Diversity
Lisa Gaupp

Challenging Assumptions in Intercultural Collaborations: Perspectives from India and the UK
Ruhi Jhunjhunwala, Amy Walker

Cultural management training within Cultural Diplomacy Agendas in the MENA region
Milena Dragićević-Šešić & Nina Mihaljinac

Panel 3: New Vistas in Cultural Sociology: challenges and innovations in the study of inequalities

The Coloniality of Distinction: Class, Race and Whiteness among Post-crisis Italian Migrants
Simone Varriale

Capitalism, Architecture, Meaning: A Cultural Sociology of the Atrium
Paul Jones

The Politics of Performative Listening and Practices of Bearing Witness in the Arts
Maria Rovisco

Discussant: Lisa McCormick

17.45–18.00 Final words and thanks