Traditional view on research ethics concentrates on compiling guidelines and rules which tell what is prohibited in research. I will demonstrate an alternative approach to ethical issues based on the forthcoming book by Henriikka Mustajoki and Arto Mustajoki A New Approach to Research Ethics: Using Guided Dialogue to Strengthen Research Communities (Routledge 2017). It provides tools for conducting dialogue on ethically relevant questions. in discussion on open data ethics as in making other ethically grounded choices, we can use three approaches: consequentalist, principles and virtue. In the consequentialist approach we consider harm and benefit from the perspectives of various stakeholders as consequences of different acts while in the principled approach we pay attention to the process and principles which regulate it. When applying the virtue approach we ask how an ideal researcher would act in the situation in case. In the presentation, some concrete examples are elaborated by using these tools.