D. (Agr. and For.), docent Päivi Timonen has been appointed director of the Consumer Society Research Centre 1.1.2017. "It's great to be a involved in integrating the centre with the Faculty of Social Sciences, when teaching at the university will take shape in programmes and research is becoming multidisciplinary. The brand of the centre has been strong and resilient, and my aim is to strengthen it", Timonen reveals.