Understanding consumer behaviour and consumption. Our research aims at understanding, explaining and foreseeing consumption and changes in consumption. Growth in the importance of consumption, environmental problems, digitisation and changes in consumption patterns prompt corresponding changes in private and public services, trade, transport, living and production.
Involving consumers. By taking account of consumers' experiences and opinions, our research supports the development of services, products and markets that are perceived as functional, fair and environmentally friendly. Consumers can have a market influence on society and the markets.
Consumption steering methods. The research supports decision-making by analysing policies directed at consumption and markets, and the impacts and effectiveness of such methods. The criteria of acceptable policies include their appropriateness and understandability.