Moprim sensing people on the move

Mobile technology is helping to develop intelligent services for urban people.

People are increasingly mobile, and this is interesting to many. With the help of new transport mode discovery technology developed at the University of Helsinki, we can already identify which vehicle people are using for moving around.

–The information is gathered with the Moprim technology that is part of the mobile application, and it can be used for planning traffic flows, among other things. All of us more or less carry a mobile phone so it is easy to identify people using different transport modes in a city.

So says Petri Martikainen, the chair of the board for the Moprim startup in Helsinki, a company established to further develop this innovation.

Movement-modelling algorithms sensing how we are driving around

Another innovation to be presented at Slush is related to human motion sensing. The mobile solution developed by Moprim recognises whether people are walking, driving a car or travelling by a tram or bus. This technology is already in use in the CitiCAP project carried out by the City of Lahti, in addition to which it is currently being tested in cooperation with the Helsinki Region Transport Authority HSL.

“This information can be used in both urban and transport planning and to reduce individual carbon footprints. Interest in precise motion data has been expressed by cities as well as individual users,” says Martikainen.  

Moprim is currently being tested in cooperation with the Helsinki Region Transport Authority HSL.

Moprim develops movement-modelling algorithms that sense, not just the form of transportation, but its quality, i.e. how we are driving for example a car. The same data can then be used intelligently for urban traffic-planning, as well as monitoring individual carbon footprints.

The objective in Lahti is to cut back on traffic emissions, collect and analyse data on mobility, and develop new forms of traffic services.  

– In Lahti, they want to encourage people to walk and cycle and use public transportation with the help of this new mobile app.

­– The mobility-related services in Lahti will make use of the Moprim technology. I believe that compact living, urban development, and a mobile lifestyle will add to the need for services related to different forms of movement. The inhabitants of intelligent cities will need smart services; services that are interesting to them, such as payment without a ticket, MaaS, or Mobility as a service, says Martikainen.

Read more:
MOPRIM - Motion Sensing Company

Moprim will be at the University of Helsinki / Helsinki Innovation Services (HIS) stand at Slush in Helsinki in December. HIS has been part of the product development of Moprim, and the technology is based on R&D carried out at the Department of Computer Science.

For more information, please contact:
Petri Martikainen, chair of the board at Moprim,, 050 5500 666

Published 17.11.2017, updated 27.11.2018

Petri Martikainen