Docent Hartmut Lenk, PhD, University of Helsinki, Department of Modern Languages / German philology

Course Persuasive Communication (NYK111)



 

Place and time:

Credits (3 cp./op):

Part 1 (period III: January, 17 to February, 28)

Lectures in English; introduction to traditional approaches to describing and analysing persuasive communication: 1) classical rhetoric, 2) research on persuasive mass communication in the USA in the middle of the 20th century, based on sociology, psychology, and political science, 3) argumentation theory, 4) linguistic approaches (text and media linguistics).  

Written examination after part 1. Passing the written exam: 2 cp/op.

Part 2 (period IV: March, 14 to May, 2)

Practical analyses of persuasive press texts (mainly in German; students’ analyses may be presented in English or Finnish).

Regular and active participation in part 2 (including the presentation of at least one text analysis): 1 cp/op.

'Regular participation' means: one session missed at most. 'Active participation' means: ability to give appropriate answers to questions on the content of the previous lesson(s) at the beginning of each new lesson.


Objectives:


Structure:

   1) Introduction: Basic concepts
   2) Persuasion in classical rhetoric
   3) Research on mass communication in the middle of the 20th century
   4) Argumentation theory 
   5) Persuasive media communication  (linguistic approaches)



Literature

 1) Introduction: Basic Concepts

 Fotheringham, Wallace C. (1970): Perspectives on Persuasion. 3rd edition. Boston: Allyn and Bacon.

Hanks, Patrick / McLeod, William T. (eds.) (1986): Collins Dictionary of the English Language. 2nd edition. London and Glasgow: Collins.

Larson, Charles U. (1983): Persuasion. Reception and Responsibility. 3rd edition. Belmont: Wadsworth. 

Webster’s Encyclopedic Unabridged Dictionary of the English Language (1989). New York / Avenel (N.J.): Gramercy Books.

2) Persuasion in Classical Rhetoric

Benson, Thomas W. / Prosser, Michael H. (eds.) (1988): Readings in Classical Rhetoric. Davis (California): Hermagoras Press.

Herrick, James A. (2005): The History and Theory of Rhetoric. An Introduction. 3rd edition. Boston etc.: Pearson.

Keith, William M. / Lundberg, Christian O. (2005): The Essential Guide to Rhetoric. Boston / New York: Bedford / St. Martin’s.

Toye, Richard (2013): Rhetoric. A Very Short Introduction. Oxford: Oxford University Press. 

Göttert, Karl-Heinz (1998): Einführung in die Rhetorik. Grundbegriffe – Geschichte – Rezeption. 3.  Aufl. München: Wilhelm Fink.

Knape, Joachim (2000): Allgemeine Rhetorik. (Reclams Universal-Bibliothek; 18045). Stuttgart: Philipp Reclam jun.

Ottmers, Clemens (1996): Rhetorik. (Sammlung Metzler; 283). Stuttgart / Weimar: J. B. Metzler.

Ueding, Gert / Steinbrink, Bernd (1994): Grundriß der Rhetorik. Geschichte – Technik – Methode. 3., überarb. u. erweit. Aufl. Stuttgart / Weimar: J. B. Metzler.

3) Research on mass communication in the middle of the 20th century

(New Rhetoric, Rhetorique nouvelle) 

 Hovland, Carl I. / Janis, Irving L. / Kelley, Harold H. (1953): Communication and persuasion. Psychological studies of opinion change. New Haven: Yale University Press.

Hovland, Carl I. / Janis, Irving L. / Kelley, Harold H. (1982): Communication and persuasion. Psychological studies of opinion change. Westport, Conn.: Greenwood Press.   

Hovland, Carl I. (ed.) (1957): The Order of Presentation and Persuasion. (Yale Studies in Attitude and Communication; 1). New York / London: Yale University Press.

Hovland, Carl I. (ed.) (1959): Personality and Persuasibility. (Yale Studies in Attitude and Communication; 2). New Haven: Yale University Press.

Lasswell, Harold D. (1927 / 2013): Propaganda Technique in The World War. Reprint. New York: Peter Smith (1927 & 1938) / Mansfield Centre: Martino Publishing (2013).

Lazarsfeld, Paul F. / Berelson, Bernard / Gaudet, Hazel (1968): The People's Choice – how the voter makes up his mind in a presidential campaign. Columbia University Press.

Schramm, Wilbur (ed.) (1961): The process and effects of mass communication. 5th printing. Urbana, Ill.: University of Illinois Press.

Sola Pool, Ithiel de / Schramm, Wilbur and others (eds.) (1973): Handbook of communication. Chicago: Rand Mc.Nally.

Bisky, Lothar (1976): Zur Kritik der bürgerlichen Massenkommunikationsforschung. Berlin: Akademie-Verlag.

Kübler, Hans-Dieter (1994): Kommunikation und Massenkommunikation. Ein Studienbuch. Münster und Hamburg: Lit.

 4) Argumentation Theory 

Eemeren, Frans H. van / Grootendorst, Rob / Blair, J. Anthony / Willard, Charles A. (eds.) (1987): Argumentation: Across the Lines of Disciplin. Proceedings of the Conference on Argumentation 1986. (Studies of Argumentation in Pragmatics and Discourse Analysis; 3). Dordrecht / Providence: Foris Publications.

Eemeren, Frans H. van / Grootendorst, Rob / Blair, J. Anthony / Willard, Charles A. (eds.) (1987): Argumentation: Perspectives and Appraoches. Proceedings of the Conference on Argumentation 1986. (Studies of Argumentation in Pragmatics and Discourse Analysis; 3A). Dordrecht / Providence: Foris Publications. 

Eemeren, Frans H. van / Grootendorst, Rob / Blair, J. Anthony / Willard, Charles A. (eds.) (1987): Argumentation: Analysis and Practices. Proceedings of the Conference on Argumentation 1986. (Studies of Argumentation in Pragmatics and Discourse Analysis; 3B). Dordrecht / Providence: Foris Publications.

Toulmin, Stephan E. (1958 / 2008): The Uses of Argument, Updated Edition, 5th reprint. New York etc.: Cambridge University Press.

Bayer, Klaus (2007): Argument und Argumentation. Logische Grundlagen der Argumentationsanalyse. 2. Aufl. Göttingen: Vandenhoek und Ruprecht.

Lumer, Christoph (1990): Praktische Argumentationstheorie. Theoretische Grundlagen, praktische Begründung und Regeln wichtiger Argumentationsarten. (Wissenschaft und Philosophie; 26). Braunschweig: Vieweg.

5) Persuasive Media Communication (Linguistic Approaches)

[to be completed later]

Hauser, Stephan / Luginbühl, Martin (eds.) (2012): Contrastive Media Analysis. Amsterdam / Philadelphia: John Benjamins.

Lenk, Hartmut E. H. / Chesterman, Andrew (eds.) (2005): Pressetextsorten im Vergleich – Comparing text types in the press. (Germanistische Linguistik – Monographien; 17). Hildesheim / Zürich / New York: Georg Olms.

Lenk, Hartmut E. H. / Vesalainen, Marjo (Hg.): Persuasionsstile in Europa. Methodologie und Empirie kontrastiver Untersuchungen zur Textsorte Kommentar. (Germanistische Linguistik; 218-219). Hildesheim / Zürich / New York: Georg Olms.

Lüger, Heinz-Helmut / Lenk, Hartmut E. H. (Hg.) (2008): Kontrastive Medienlinguistik. Landau: Verlag Empirische Pädagogik.

 


 


Last update:  January 19, 2014