Visual Cognition research group Contact Information

Principal Investigator, University Researcher
Jukka Häkkinen
Institute of Behavioural Sciences
PO Box 9 (Siltavuorenpenger 1 A)
FI-00014 University of Helsinki
+358 - 9 - 1911


3DPhone (2008-2011) was FP7 STREP project studying stereoscopic touch displays and user interaction with stereoscopic displays. Co-operation partners in the project were: Bilkent University (Turkey), Fraunhofer Institute (Germany), Holografika (Hungary), TAT (Sweden) and Telefonica (Spain).

Magazine reader experience

Magazine reader experience project (1998-2011) was a long co-operation with M-real Ltd. In the project we developed Interpretation Based Quality (IBQ), which is novel, hybrid qualitative/quantitative experience research methodology for experience research.

Ubiquitous computing with monocular head-mounted display (UBICOM)

UBICOM (2008-2010) studied the usage of monocular head-mounted displays in normal, everyday tasks.It was funded by Academy of Finland, and conducted in cooperation with the Graduate School of Global Information and Telecommunication Studies, Waseda University, Japan.

Supporting situation awareness in demanding operating conditions through wearable multimodal user interfaces (SAWUI)

SAWUI (2009-2010) studied various wearable user interfaces in demanding operating conditions. The project was funded by Tekes and had a large research consortium: VTT Technical Research Centre of Finland, Helsinki School of Economics, Finnish Institute of Occupational Health, Finnish Defense Forces, Capricode Inc., Fluid Interaction, Ltd., Insta Inc, Nokia Inc., Route PC Inc., Suunto Inc., Savox Inc. and Winfo-Media Inc.

RAMI (Rapid Marketing Innovations)

RAMI (2009-2010) explored the changing Media behaviour of youths in Finland, China and Turkey. The project was funded by Forestcluster Ltd. The project was also shortlisted in the worldwide magazine media associations (FIPP) research awards 2011.

Digital print quality (DigiQ)

DigiQ (2007-2010) was a multidisciplinary Tekes project where we focused on the measurement of subjective and objective quality in digital printing. A range of methods was employed e.g. from human ratings and qualitative evaluations to decision analysis, pattern recognition methods and Bayes’ networks. Technical measurements of quality were tuned according to human perception in order to develop a visual quality index that would describe the quality of prints.

Ambience Design (AD) and quality experience

Ambience Design (2008-2009) was a Tekes-funded project in which we evaluated subjective experiences in room environments having different designs.

Quality-based classification of design objects

In design object project (2007-2008) we studied how high-quality design objects are classified into different quality groups. The study aimed at defining relevant and subjectively meaningful quality decision criteria that could be used in classifying products that have variable quality due to the manufacturing process.

Experience of magazine cover design

The project (2005-2006) studied the role of magazine cover in creating reader expectations and experiences. The study was conducted together with M-real Ltd.

Printed food images

The project (2005-2006) studied the effect of paper shade to the perception of food images. The study was conducted with M-real Ltd and an international publishing company.

The effect of paper and print properties to reader experience

The project (2001-2005) studied the effect of paper gloss, hue/shade, color gamut, grammage, surface evenness and printed surface on reader experience with different types of magazines and contents.The study was conducted with M-real Ltd

Understanding visual quality of magazines in the production chain

The project (1998-2000) focused to the concept of visual quality in print magazine production chain. We created a flow chart describing the way visual quality is understood in different parts of the production chain and how collaboration over visual quality is organized and controlled.

Perceived quality of packages

In this project funded by M-Real Ltd we studied how package design impacts the perceived quality, value and style of the product. Specifically, we experimented with design factors such as form, carton color, surface finishes and grammages and wanted to find out how they affect the perception of packages.

Impact of color variation on advertisiment messaging

Various technical factors in magazine production cause color variation. In this full-size study we wanted to find out how and if these variations affect advertisement reading and experiences, especially in the case of sensitive brand colors. The hybrid qualitative/quantitative method was applied. The study was conducted together with a known publishing house and M-real Ltd.

Psychology in University of Helsinki

University of Helsinki