The Fascination of Plants Day May 18, 2012

The first international "Fascination of Plants Day" will be launched under the umbrella of the European Plant Science Organisation (EPSO).

The goal of this activity is to get as many people as possible around the world fascinated by plants and enthused about the importance of plant science for agriculture, in sustainably producing food, as well as for horticulture, forestry, and all of the non-food products such as paper, timber, chemicals, energy, and pharmaceuticals. The role of plants in environmental conservation will also be a key message.

We invite you to organize for the 18th of May 2012 a fascinating activity related to plants attracting and interacting with the public. The Fascination of Plants Day will be backed up by a range of events in public spaces, theatres, cafes, central city squares and parks designed to get everyone thinking about plants.

Plants are fascinating

From one little seed, planted into soil, many green lives can arise - from small herbs up to big trees, or from ornamental flowers to substantial crops which all animals and mankind need to survive on this planet.

On the back of this coordinated activity we hope to plant many virtual and constantly germinating seeds in the collective mind of the European and World Public that plant science is of critical significance to the social and environmental landscape now and into the future.

Welcome to join this initiative!

We invite many others to join, ranging from schools to horticulture and anyone who feels to have a suited contribution to this initiative. Many plant science institutions, universities, botanical gardens, and museums, together with farmers and companies, have already announced that they will open their doors, with a variety of plant-based events for all the family.

Also, the media are invited to join in, and scientists, farmers, politicians and industrialists will discuss with them and present the latest state-of-the-art research and breakthroughs in the plant science world and explore all of the new potential applications plant science can offer.

Everybody is welcome to join this initiative! Just contact your National Coordinator Karen Sims-Huopaniemi (karen.sims-huopaniemi@helsinki.fi) or the EPSO Coordinator Jan-Wolfhard Kellmann (find at www.plantday12.eu) to discuss and get access and guidelines for using the Fascination of Plants Day corporate design.

Read more about the Fascination of Plants Day »»

The European Plant Science Organisation »»