Head of the Organising Committee
Sanna Turoma
sanna.turoma [at] helsinki.fi

Conference Coordinator
Kaarina Aitamurto
kaarina.aitamurto [at] helsinki.fi

Conference Secretary
Maarit Elo-Valente
maarit.elo-valente [at] helsinki.fi

Conference Intern
Miikka Piiroinen
miikka.piiroinen [at] helsinki.fi

Conference e-mail:
fcree-aleksconf [at] helsinki.fi

The Aleksanteri Institute

Unioninkatu 33 (P.O. Box 42)
00014 University of Helsinki
phone +358-(0)50-3565 802

aleksanteri [at] helsinki.fi


Past Aleksanteri Conferences

Saara Ratilainen (Aleksanteri Institute, University of Helsinki, Finland)

Olga Gurova (University of Helsinki, Finland)

Margarita Kuleva (Higher School of Economics, Russia)

Panel abstract: Managing Creativity in Contemporary Russia

In Russia, the categories creativity, creative city and creative class have been discussed since the beginning of the 2000s. Yet there is still lack of research (Papushina 2012) focusing on how creativity is perceived, managed and supported in contemporary Russia. To some extent this can be caused by the place of the category creativity in Russian cultural policy, which is neglected. In European countries, including Finland, the state (in line with the EU policies) has recognized the significance of creative industries, whereas in Russia the term creative industry is problematic; it is not used by the state, and cultural institutions have a limited ability to participate in entrepreneurial activities because of legislation (Ruutu 2010, O'Connor 2005). Nevertheless, the small-scale entrepreneurship is evolving in many creative spheres, including fashion, art, digital art, etc.

This panel seeks to analyze the most recent developments regarding creative industries in Russia. The first paper (Saara Ratilainen: Youth Amateur TV and Online Viewership in Russia) focuses on do-it-yourself video-culture - the process of amateur production and interpretation of digital content in the context of online viewership and fan cultures as well as the new legislative actions aiming at domestication and stronger state control of the Russian media.

Two other papers are focused labour routines of creative professionals - creative managers in St. Petersburg (Margarita Kuleva: Labor Routines of Young Cultural Managers at the "New" and the "Old" Russian Cultural Institution) and fashion designers in Russia and Finland (Olga Gurova: Professional Identities of Young Clothing Designers in Russia and Finland). The papers discuss how regional and generational differences along with class, gender and ethnic belonging shape professional identities of creative workers. Besides, the nature of creative work and everyday practices are discussed with the purpose to understand, how creative workers deal with precarity of their professional fields and how they maintain sustainability of their small enterprises.

Furthermore, the panel will shed light on the self-representation of young Russian, professional and amateur producers, as cultural agents active and innovative in different fields of culture and business  how they make their work visible through digital communication technologies and newly organized labour markets. The panel will further address such questions as, what kind of role the cultural models provided by international formats and business models play in the production and perception of creativity? How do the notions of creativity and quality apply to the analysis professional identities and everyday work of young cultural managers, designers and producers?