Head of the Organising Committee
Sanna Turoma
sanna.turoma [at] helsinki.fi

Conference Coordinator
Kaarina Aitamurto
kaarina.aitamurto [at] helsinki.fi

Conference Secretary
Maarit Elo-Valente
maarit.elo-valente [at] helsinki.fi

Conference Intern
Miikka Piiroinen
miikka.piiroinen [at] helsinki.fi

Conference e-mail:
fcree-aleksconf [at] helsinki.fi

The Aleksanteri Institute

Unioninkatu 33 (P.O. Box 42)
00014 University of Helsinki
phone +358-(0)50-3565 802

aleksanteri [at] helsinki.fi


Past Aleksanteri Conferences

Irina Privalova (Saratov State Medical University, Russia)

Does it Always Hit the Target?: Cultural Issues of Information Perception through the Russian New Media

Given the fact that the influence of new media information on different social institutions is becoming more and more powerful, it is hard to deny its empowering role in socialization of individuals in a certain society. Quite often, new mass media happen to be the major source of information for the youth; it is the most significant instrument in shaping youth's behavior, values and attitudes. This abstract discusses the peculiarities of mass media information perception among young Russians. The findings are based on the results of the in-depth interviews with more than 500 young Russians; the participants represent the sampling, which is believed to be rather informative in drawing conclusions about a certain segment of audience. The interviews were conducted in two "waves": the first group of respondents was questioned in December, 2011; and then, the same questionnaire was offered in September 2013. The results of the findings are as follows. In 2011, almost 62% of young people named electronic mass media (the Internet) as the main source of information and 69% mentioned about distrust in what they read. In 2013, these figures were 73% and 86% respectively. Hence, one can see similar development trends: an upward trend in Internet mediated information consumption and an upward trend in a decrease in trust in what is being "consumed". Regretfully, "seeing is not believing" is becoming a widespread principle of new mass media information perception in young people who happen to live in "the neo-authoritarian model of mass media" (Becker, 2004). In conclusion, the rise of the computer-mediated communication has provided the young Russian audience with alternative choices of information sources; however, the the consequences of these alternatives are not carefully explored. And it is especially interesting to do in the media environment in the country with a neo-authoritarian regime.