assyltayeva, elnura

Identity in Democracy

This article examines sources of national identity formation under rapidly changing social and economic conditions. Specifically, it links constructivist notions of national identity formation and reformulation to the growing practice of nation branding. Following a discussion of the contributions of constructivism to the literature on national identity, the article summarises the emergence of nation branding as a contemporary strategy to promote a particular image of the nation to a specific audience. While that audience was once confined to political and economic elites, it has broadened in recent years to include potential tourists, diaspora communities and even one's own citizens.

Thursday 25 October 15:15-16:45 Panels V, Panel 14 Politics of Cultural Identity (Hall 14)